I am Vani Rathi
A couture designer rooted in the belief that India's textile heritage deserves to live on — not in museums, but in the wardrobes of women who appreciate true craftsmanship. Since 2010, I have dressed over 500 clients for the most important moments of their lives.
To keep India's embroidery traditions alive by creating garments that women treasure, wear, and pass down.
Ibelievefashionisnotjustaboutclothing—itisaboutidentity,heritage,andthestorieswecarryonourskin.EverypieceIcreateisabridgebetweenthehandsthatcrafteditandthewomanwhowearsit.Craftisnotdecoration.Itisdevotion.
What I stand for
Craft first
Every motif hand-embroidered, every fabric hand-selected. I never cut corners.
Client partnership
Your vision shapes my design. I co-create with you, not just deliver.
Fearless design
I push heritage craft into bold, contemporary silhouettes that surprise and delight.
“Craft is not decoration. It is devotion.”
Vani Rathi
Founder & Creative Director
Every piece begins with my hands — from the first sketch to the final fitting. I personally oversee each commission to ensure it meets the standard my clients have come to expect.
Trained in traditional Rajasthani embroidery and modern fashion design, I bridge two worlds to create garments that feel both timeless and contemporary.
The artisans I work with
Master Karigars
Embroidery Artisans
Fabric Weavers
Handloom Specialists
Pattern Team
Draping & Tailoring
The story so far
The Beginning
Started with a sewing machine, a dream, and endless sketches in a small studio in Jaipur.
First Bridal Collection
Launched the debut bridal line — 12 pieces, each hand-embroidered over 200+ hours. Sold out in 3 weeks.
Vogue Feature
Featured in Vogue India's "New Designers to Watch" — the first major press recognition.
100th Commission
Crossed 100 bespoke commissions. Expanded the team of karigars to 12 master embroiderers.
Heritage Revival
Launched the Guldasta collection — reviving forgotten Rajasthani embroidery techniques for modern wear.
International Reach
First international orders from Dubai, London, and New York. Opened virtual consultations worldwide.
Manthan Campaign
The Manthan collection shoot — our most ambitious editorial to date. Shot across heritage havelis in Rajasthan.
Flip through our work
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15+
Years of craftsmanship
100+
Collections delivered
97%
Client satisfaction
75%
Repeat clients